The decline in k-12 students coupled with the decline of birth rates in the Unites States, colleges and universities are at an unprecedent crossroad. How do we remain relevant? and how do serve learners who are not 17- to 22-year-old.
One critical population sector is adult learners, many of whom have college credits and no degree but aspire to complete their degree. While, others many be in search of training, certificates, stackable credentials to advance their career prospects.
Attracting these students requires high ed institutes to change in ways that will be hard and uncomfortable but can be transformational for society and provide a road to stability for many higher ed institutions. Appealing to non-traditional, adult learners requires a tailored approach that acknowledges their unique needs and circumstances of these potential students.
Flexible Learning Options: Offer evening, weekend, and online classes to accommodate work and family commitments.
- Support Services: Provide personalized resources such as academic advising, counseling, and career services specifically designed for adult learners.
- Prior Learning Assessment: Recognize and give credit for prior work experience, certifications, or informal learning.
- Clear Pathways: Develop clear degree pathways that outline how adult learners can progress from enrollment to graduation, including information on transfer credits.
- Financial Assistance: Offer scholarships, grants, and financial aid specifically aimed at adult learners, along with workshops on financial planning.
- Community Engagement: Build partnerships with local businesses and community organizations to promote educational opportunities and career advancement.
- Targeted Marketing: Use marketing strategies that resonate with adult learners, focusing on career advancement, personal growth, and real-life applications of education.
- Networking Opportunities: Facilitate networking events and workshops that connect adult learners with industry professionals and peers.
- Flexible Learning Environments: Create a welcoming and inclusive atmosphere that respects the diverse backgrounds of adult learners.
- Success Stories: Share testimonials and success stories of other adult learners to inspire and motivate potential students.
Implementing these strategies can create a more attractive and accessible educational environment for adult learners.